Page 4 - Company profile & Strategic Plan (2025–2030)
P. 4

Elarm Trading Plc





                   1.  Company Profile

                   1.1.   Company Overview

               Elarm Trading Plc is a dynamic general business company established through a
               visionary public-private partnership between The Army Foundation—a public
               institution under the Ethiopian National Defense Force (ENDF)—and prominent
               Ethiopian entrepreneur Ato Tokkicha Alemayehu , founder of Elnet Investment Holding
               Group.

               Founded with a mission to promote sustainable economic development and improve the
               livelihoods of military personnel and their families, Elarm Trading Plc operates across a
               range of strategic business sectors. Its activities are aligned with national development
               goals and focus on job creation, industrial growth, and inclusive economic participation.

                       1.1.   Founding Institutions/ the Shareholders,

                       A.  Army Foundation
               The Army Foundation is a public institution established by the Ethiopian National

               Defense Force (ENDF) with the core mission of enhancing the socio-economic well-

               being of its members, both active and retired. It plays a vital role in improving the
               livelihoods of military personnel by engaging in a wide range of commercial ventures,

               including but not limited to the development of residential housing, retail services, and
               investment in productive enterprises. The Foundation operates with the broader vision

               of supporting national development goals while ensuring long-term economic

               sustainability for its members through structured participation in strategic sectors.

                       B.  Ato Tokicha Alemayehu

               Among its notable partnerships is the joint venture with the private sector, including the
               establishment of Elarm Trading Plc, a company co-founded with Ato Tokkicha

               Alemayehu , one of Ethiopia’s most dynamic and forward-looking young entrepreneurs.
               Ato Tokicha is the founder and principal shareholder of Elnet Investment Holding

               company, a diversified conglomerate encompassing 14 thriving businesses across

               various sectors such as manufacturing, automotive engineering, real estate, logistics,
               and technology.
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