Page 39 - DWN Regional Leader Handbook_October_2023

Key Information MARKETING empowering women to succeed in their businesses. Key Information

The marketing and communication of many events

Marketing team, but we encourage you to share our
with all ages and stages. We invite women to develop
4 and internal stories will be done by the Events and • We empower our community to build connection 4
stories and put our organisation in front of the right
audience with relevant and engaging content. The and grow in an environment safe from judgement
and ego.
following information will guide you on how to tell the
Dairy Women’s Network story within your region, as well • By telling our stories openly and honestly, we will
as understand and help to protect the Dairy Women’s make a difference in the industry.
Network brand. • Brand voice/culture; being inclusive, building

Key objectives connection, seizing opportunity, delivering
knowledge, value and leadership.
• Focus on consistent key messaging to build authority
and increase brand equity across all communications. How you can help
• Alignment with Dairy Tomorrow, especially building • We need to stay in front of our audience with good
great workplaces for New Zealand’s most talented relevant engaging content.
workforce and growing vibrant and prosperous • Increased use of video content.
communities.
• Tell our stories about our people across multiple • Increase social media traffic.
platforms. • Focus on increased participation at events, for
• Improved use of Dairy Women’s Network platforms
and channels to increase engagement and build
profile.

Key messages
• Empower our people to make a difference in the
dairy industry by providing a place for people to
connect, share knowledge and develop leadership
skills.
• We are the go-to organisation when it comes to