Page 41 - DWN Regional Leader Handbook_October_2023

Key Information BRAND DAIRYNZ SOCIAL Key Information

MEDIA GUIDES
GUIDELINES

4 The Dairy Women’s Network Brand Guidelines is DairyNZ created the below guides to help increase 4
awareness of the good things dairy farmers are doing.
designed to help you understand our brand guidelines
and how to use the promotional material of any type.
Social Media 101

This guide has been designed for farmers who want
to get started on social media. It provides an overview
of Facebook, Twitter and Instagram and the basics
you need to get started. Handy tips, guidelines, and a
reference of common terms are also included.

Picture This
Be inclusive This guide recognises farmers are right on the spot to

capture photos and short videos that provide real-time
insights into their care and respect for the environment
they work and live in, and for their people and animals.
It provides tips and techniques to transform the photos
and videos you take on your smartphone camera from
good to great.

Sharing Your Stories

DairyNZ has created this guide following requests from
farmers for help with telling their stories. The guide
provides and overview of what the media look for in a
story. You will find handy advice on how to distill what
you want to say, how to say it and how to write it.

The Brand Guidelines can be found on DairyNZ’s Social Media Guides can be found
SharePoint -> Resources -> on SharePoint -> Resources ->
Marketing and Branding Marketing and Branding