Page 5 - Strategic Plan 24-29

PLAY WORKS ETHOS

Play Is Our Work

We are passionate about play and its
importance and value to everyone:
children and adults.

We tackle adversity by providing play that

creates great, life-long memories and we
are proud of our trademark Awesome
Childhood (or Adulthood) Experiences

that have great power and impact.

We, therefore, use play focused,
relationship-based approaches in all of
our programmes and activities.

Everything that we do is focused on
prevention: providing appropriate

supports, at as early a stage as possible,
to identify needs and strengths, to prevent
escalation and to build resilience - all
contributing to improving people’s health
and wellbeing.