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international





                   the local community there gets the support they
                   need when they make their municipalities and
                   beautiful areas available to so many tourists. We
                   have  to  ensure  that  the  local  communities  get
                   something back. That’s why we work to establish
                   what is known in many parts of the world as a
                   visit-contribution for Norway.

                   Are you going to introduce a visitor’s allowance
                   as found in the U.S., for example?
                   It’s  something  that  exists  in  most  places  in
                   Europe.  We’re working on it now, but it’s not yet
                   finalized. But I believe that we need to make it
                   possible for municipalities to get something in
                   return for the services they are rendering to the
                   tourists.

                   Norway  is  known  for  being  very  expensive.
                   How are you going to change this image?
                   Is it an image? There are more and more tourists
                   coming  to  Norway,  and  now  the  Norwegian
                   krone exchange rate has made it less expensive.
                   We’re now seeing an increase in tourism, we’re
                   getting  more  restaurants  that  are  recognised
                   around  the  world  with  Michelin  stars,  and  we
                   have chefs who are doing very well in the most
                   important international arenas, so that’s another
                   advantage.

                   The most important thing for Norway is not to
                   get as many people as possible to come to our
                   beautiful  country,  but  that  those  tourists  who
                   do come get a high-quality product. Norway is
                   a safe, stable country, and this year we’re having   business community will recognize in the future,
                   a beautiful summer - you can now wear shorts   not least when it comes to seafood products and
                   for several days in northern Norway. Oslo has   the seafood industry. That we have zero tariffs on
                   become  a  city  like  most  big  cities  in  Europe,   seafood is absolutely fantastic, and it opens up a
                   where  you  can  take  part  in  many  different   new big market for Norwegian industry. We’re
                   activities.  You  can  even  swim  right  from  the   now  working  to  realize  the  opportunities  that
                   centre. Being in the capital in summer is nice.   lie  there.  I  look  forward  to  trying  Norwegian
                   You don’t have to go far out in Europe when you   seafood  with  indian  spices.  There  are  great
                   can have a big city, swimming and midnight sun   things to come for Norway in India.
                   in Norway.
                                                          Leaving Ms Myrseth to her other engagements,
                   You also signed a trade agreement with India   we wish her lots of success in her endeavors. She
                   not so long ago. What do you expect to come   is promoting Norway in a very positive manner,
                   out of that agreement?                 and  it’s  reassuring  to  see  that  despite  recent
                   I’m  very  happy  that  we  have  concluded  the   political turmoil there are clever and committed
                   agreement  with  India.  A  lot  of  people  worked   persons in the Støre government.
                   on this, not least in the EFTA community. My
                   predecessor,  Jan  Christian  Vestre,  personally
             Fete des sciencested to getting this agreement in place.
                   contribu
                   I’m very proud of that, and it’s something that
                   Norwegian  companies  and  the  Norwegian


                                          Library in Geneva
                   w w w. d i va i n t e r n at i o n a l . c h
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