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Above: Reported to be the first Christmas card, this example is reproduced
                                   in the public domain under a common license from Wikipedia
                  Christ mas Cards were Act ually a Way t o Promot e The Brit ish Post al Service

      Prepare  t o  be  ast onished:   Just  as   the  Puritans  artist, and together they came up with the idea  of
      did not   bring Thanksgiving to the American colonies,   a Christmas Card that could be mailed.  Like King
      Hallmark did not bring Christmas cards to the world.      James' earlier version the first cards were in three
                                                                panels. Two panels showed people caring for the
      Archivists  tell  us  that  the  first  recorded  use  of  the
                                                                poor  and  the  center  panel  showed  a  family
      words  "Merrie  Christmas"  were  in  a  letter  sent   in
                                                                enjoying  a  huge  Christmas  dinner.  (Even  then
      1534, probably carried by a horseman to its recipient.
                                                                there were critics. Some people complained that a
      But  a  letter  isn't  a  card  and  cards  are  what  we're
                                                                child  was  being  given  a  glass  of  wine  to  drink.  ).
      talking about here.
                                                                The cards  sold for  a  shilling each,  about 5  cents,
      Getting  a  bit  closer,  in  1611  something  that  looked  and  1,000  were  produced.   Mass  production  of
      rather more like a very large three paneled card was  Christmas cards in England began in 1860 and the
      sent to James  I of England, also James VI of Scotland.  race to send greetings was on.
      Folding  made it easier to carry  since  it was 33" x24"
                                                                The   Victorians  kept  on  giving  with  family  life,
      in its unfolded state.
                                                                country  scenes,  and  religious  themes  becoming
      The   greeting  featured  a  rose  in  the  center  and  a   common.  Robins (a British bird) and snow-scenes
      Christmas and New Year's  greeting for the King and  also  became  popular.  Postmen  were  nicknamed
      his  son.   There  were  also  included   four  poems  and  'Robin Postmen' because of the red uniforms they
      the lyrics for a song.  Even then, someone believed in  wore. Snow-scenes became  popular because of a
      "go big or go home" when trying to impress royalty.       bad winter that happened in the UK in 1836.

      Fast forward to 1843 and make the acquaintance of  In  the  1840s  Christmas  cards  finally  appeared  in
      Sir  Henry  Cole,  an  enterprising  senior   civil  servant  the US, but they were very expensive, beyond the
      who  had  helped  to  set  up  the  new  Public  Records  means  of  most  Americans.  In  1891  American
      Office  (  now  known  as  the  Post  Office)  in  1840.   Sir  sharpshooter  Annie  Oakley  was  touring  Britain
      Henry was  trying to find a way to make the service  with  a  Wild  West  Show  and  spent  Christmas  in
      both  more  accessible  and  more  inviting  for  the  Glasgow, Scotland.  Wearing tartan, , she sent the
      general  public  to  use.   Called  the  'penny  post'  ,  first   known   personalized     Christmas    card,
      because  the  addition  of  new  railway  lines  allowed  featuring a photo of herself, that she designed and
      mail  to  move  faster  and  more  cheaply  than  that  had printed by a local printer, to her friends back
      carried by mail coaches,  a letter could be posted for a  in  the  United  States.   Back  in  America,  in   1915
      penny.   Cards  in  an  unsealed  envelope  could  be  John  C.  Hall  and  his  two  brothers   started
      posted for  half a penny.  It was obvious there was a  Hallmark  Cards,   still  one  of  the  biggest  card
      market  for  ordinary  people  to  start  using  the  post  makers  today  and   responsible  for  year  round
      office.                                                   sacchrine Christmas  via the Hallmark Channel . Sir
                                                                Henry would never have envisioned it.
      Sir Henry got together with his friend John Horstly, an
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