Page 30 - Dec 2022
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DECEMBER Shopping
Shopping
Br it s LOVE Chr ist mas Adver t ising on t he Tel ly in t he l ead up t o t he Hol iday!
This is not a misstatement. Americans have some experience with loving advertising via the annual
Super Bowl contest when companies vie to produce the most original ads possible, but that's only for one
day. Imagine being thrilled to watch ads, the same ads, for 30 days before Christmas. The Christmas
Advertising niche in the UK started small and has turned into a full scale "thing" , with corporate ads that
don't crassly pitch a product but instead, along with a subtle reminder of the business, evoke a state of
mind. The ads, often mini stories, have real production values and sometimes splashy special effects.
Who needs to watch re-runs of favorite holiday films when you can watch a Christmas ad instead? Here's
an example of what you can expect if you're anywhere near the UK at this holiday season. See if you can
easily spot the business or even tell what it does after watching this ad.
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