Page 14 - [STUDY CASE_GROCERY WARS] Report

1 Overview of

Grocery Retail Industry

Retailing is the world’s largest private sector and the economy’s

primary driver. This is a fiercely competitive, fast-paced industry,
which is pivotal to the economy. These days, consumers want an
integrated shopping experience. The rise in omnichannel retailing is a
confirmation of this. Consumers nowadays expect to combine the

benefits of traditional shopping with the convenience of using modern
technology such as tablets or smartphones. They could also be in
brick-and-mortar stores on the high streets. Consumer appetite for
retail sales has still remained robust. As a result, in order to stay

competitive, businesses must now provide a hassle-free, seamless
experience for customers. This trend holds for grocery retailing as well.

As a result of the COVID 19 outbreak, the food and grocery retail

market is witnessing a significant rise in demand globally. However,
the supply chain has been disrupted as a result of the lockdown in
some countries. The increased demand for food and grocery products
is causing problems for both brick-and-mortar and online retailers.

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