Page 16 - [STUDY CASE_GROCERY WARS] Report
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2 MASAN ANALYSIS
MASAN'S CASE INTRODUCTION
Masan’s Aquisition Of VinCommerce
Vingroup shocked the market when it Mr. Nguyen Viet Quang, Vice President and
announced on December 3, 2019 that it General Director of Vingroup, said about this
would swap shares of VinCommerce and market-shaking deal: "With retail and
VinEco with Masan Group. agriculture, we've essentially completed the
VinCommerce General Trading Services initial mission. Vingroup has created the
Joint Stock Company of Vingroup (retail), market's number one retail system,
VinEco Company (agriculture), and Masan achieving a fair balance with foreign
Consumer Corporation - Masan Consumer businesses. VinCommerce also helps many
Holding (consumer) merged, according to domestic manufacturers collaborate through
the terms of the agreement, to form its distribution channel. Furthermore, VinEco
Vietnam's leading Consumer Goods - has met its goal of inspiring clean agriculture
Retail Group. Following the merger, in businesses and communities. Vingroup
Vingroup converted all of VinCommerce's can now confidently hand over these two
shares into new company shares. The systems to a deserving Vietnamese company
operation will be taken over by Masan with the necessary core competencies to
Group, with Vingroup as a shareholder. further develop the system."
Mr. Truong Cong Thang, Chairman of the Vingroup chose Masan to keep the retail
Board of Directors of Masan Consumer market for Vietnamese people, ensuring a
Corporation, said to the press about the level playing field for domestic
cooperation between Vietnam's largest manufacturers, according to Mr. Nguyen Viet
retailer and Vietnam's largest consumer Quang. More importantly, the chosen
goods company: Vingroup has completed company has the ability and a strong
its mission of creating a leading clean foundation to take over and grow
retail and agricultural system in Vietnam. VinCommerce and VinEco to new heights.
We will now receive this flag in order to Masan is the most suitable choice to
continue our mission of serving consumers continue leading the development of
and ensuring a level playing field for Vietnam's consumer goods - retail industry
Vietnamese manufacturers in the retail to the world as the initial orientation, given
market. At the same time, the addition of its position, vision, and 20 years of
VinCommerce and VinEco to Masan's core experience in the consumer sector. Vietnam
competencies not only complements and will gain a regional enterprise in the retail
enhances our core competencies, but also and consumer sectors, contributing to the
aids us in achieving our goal of becoming economy's strength and position,
Vietnam's leading consumer-retail group. particularly after the merger, which has high
resonance values.
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