Page 20 - [STUDY CASE_GROCERY WARS] Report

MASAN’S INFORMATION SYSTEM

MANAGEMENT

Throughout its development, Masan Group

has been focusing on consumer goods with Along with strategic
large market size. At the same time, the group partners, Masan's
strengthens its existing businesses and drives business pillars provide

growth through mergers and acquisitions in customers with multiple
line with its focus areas. The goal set by Masan conveniences,
leaders is not only to pave the way for Masan's specifically:
consumer goods to enter the largest modern

retail channel in Vietnam. Further, this group
builds a roadmap to create a new generation The CrownX - a retail
of consumer goods industry following the consumer platform
"Point of Life" model based on the theory of 3 that owns both Masan

demand circles. In which, the most basic is Consumer Holdings
the necessities, followed by the demand for (MCH) - a branded
financial products and finally the social needs consumer goods
(including connection or entertainment). business and

Unlike other retailers, Masan focuses on the WinCommerce (WCM)
field of necessities, seeing this as a core - a retail business
platform to increase customer base. From
necessities, Masan - the "big man" in the Masan MEATLife (MML)

retail-consumer industry can expand to serve
other essential needs such as finance, Techcombank (TCB) -
education, society, entertainment and health Masan’s affiliated
care... These are essential needs that account company

for 50% of consumer spending.

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