Page 25 - [STUDY CASE_GROCERY WARS] Report
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RECOMMENDATION
INFORMATION SYSTEM FOR DEALING
WITH COMPETITIVE FORCES MODEL
What is Masan going to do when it is faced with all these
competitive forces? How does Masan prevent substitutes and
inhibit new market entrants? The following strategies will show
the way Masan utilize its information system to counteract some
of these forces with the aim of gaining competitive advantages
over other market retailers.
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