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Figure 5: Average Total Ticket Yield, 2015/16 to 2018/19

BY REGION 2015/16 2017/18 BY AREA SIZE
2016/17 2018/19

$80 $66.45 $69.65 $64.74 $69.97 $64.54 $66.76 $65.74
$54.89 $56.19 $57.31 $60.16 $61.71 $63.82 $59.57 $60.92 $63.27
$60 $44.44 $48.84
$37.89 $39.31 $42.97 $41.81 $40.88 $41.64 $39.32 $37.96 $42.50 $42.65 $40.12
$40 $28.73 $28.45 $32.19 $35.71 $25.60 $33.95 $23.45 $33.40 $36.50 $31.90 $34.04 $36.53 $37.95 $34.35

$20 $22.03

0
OVERALL NORTHEAST SOUTHEAST MIDWEST ROCKY PACIFIC PACIFIC SMALL MEDIUM LARGE EXTRA
MOUNTAIN SOUTHWEST NORTHWEST LARGE
Results are weighted by skier visits and based on data from 136 ski areas in each of the 2015/16 to 2018/19 seasons

Table 2: Season Pass Unit Sales and Average Visits per Pass, 2017/18 vs 2018/19

AVERAGE SEASON PASSES SOLD AVERAGE VISITS PER PASS
REGION 2018/19 2017/18 % Change 2018/19 2017/18 % Change

Overall 11,055 10,615 4.1% 9.9 9.5 3.7%
Northeast 6,534 5,807 12.5% 12.8 13.5 –5.2%
Southeast 3,792 4,226 –10.3% 7.9 7.5 4.9%

Midwest 3,470 3,255 6.6% 9.0 10.7 –15.6%
Rocky Mountain 27,133 25,693 5.6% 9.4 8.9 6.2%
Pacific Southwest 10,900 11,552 –5.6% 8.9 7.6 16.3%
Pacific Northwest 14,065 13,450 4.6% 11.0 10.9 0.0%
AREA SIZE

Small 1,847 1,627 13.5% 8.2 9.1 –10.1%
Medium 3,981 3,709 7.3% 9.5 8.8 7.4%
Large 6,175 5,964 3.5% 12.0 11.5 3.5%

Extra Large 26,338 25,424 3.6% 9.5 9.1 3.9%

given the attention that large, multi-mountain season passes The number of open and operating U.S. ski resorts
garnered this winter. increased to 476 in the 2018/19 season, growing by four
The average number of visits per passholder grew to ski areas from 472 last season. The net number of operating
9.9 days this season from 9.5 days last season, an increase ski areas this season is estimated to have increased by three
of 3.7 percent. This figure was highest in the Northeast in the Pacific Southwest and by two in the Rocky Mountains;
(12.8 days), followed by the Pacific Northwest (11.0 days), declined by one in the Northeast; and was stable in the
Rocky Mountains (9.4 days), Midwest (9.0 days), Pacific Southeast, Midwest, and Pacific Northwest regions.
Southwest (8.9 days), and Southeast (7.9 days). The average Nationally, snowboarding’s proportion of total snow-
number of visits per passholder was up in the Pacific sports visits increased slightly this season, up to 26.2 percent
Southwest, Rocky Mountain, and Southeast regions, but from 25.8 percent in 2017/18. Snowboarding as a percent
down in the Northeast and Midwest regions (it was stable of visits was up in the Rockies, Pacific Southwest, and Pacific
in the Pacific Northwest). Northwest, but down in the Northeast, Southeast and Midwest.

48 | NSAA JOURNAL | SUMMER 2019