Page 12 - Bhatia Citizen Account Manager Project

The Challenge

Citizen's

Citizens post-RY. Let’s assume that 80% of our Remotes never engage with

Engagement a Citizen product after they complete their RY program. You are critical in

driving this goal.

a. Indicate 2-3 ideas on how you plan to step-change Citizen engagement

and ensure that 50% of Citizens engage with an offering in the first 12
Citizens Post-RY
months after they finish a program.

Engagement

b. What methods would you use to engage customers who
Strategies and
do not engage with us on Slack or via email?

Ideas

c. How would you engage our top Citizen promoters

(people who are advocates of RY) to help us drive

more engagement?

Citizen Account Manager Project | Pamela Bhatia

12