Page 16 - Bhatia Citizen Account Manager Project

Citizen's The Response

For the top citizens and promoters of RY it's all about people building a relationship
Engagement with the brand and personal connection. That's the key.

Relationships bridge the gap between prospects and clients, and between one-

time users and loyalty. These rock stars should feel appreciated, be thanked and
Citizens Post-RY

recognized. Incentives/rewards when referring clients for future trips, mentions in
Engagement newsletters or blogs, personal thank you letters prove to be very powerful. The

more personalized the material, the more engaging it becomes to the
Strategies & Ideas
recipient/end user. Taking the extra time to do these things positions the brand

as a holistic organization that cares about the world and their citizens.

Citizen Account Manager Project | Pamela Bhatia

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