Page 13 - Bhatia Citizen Account Manager Project
P. 13

The Response

              Citizen's



                                                                                                                   It's all about people building a relationship with the brand. That's the key in


              Engagement                                                                                           creating a significant change and noteable improvement. Relationships

                                                                                                                   bridge the gap between prospects and clients, and between one-time

                                                                                                                   users and loyalty.





                                                                                                                   I am familiar with Slack. People usually use this in B2B communications.
              Citizens Post-RY
                                                                                                                   However, alternatives might be Voxer, Telegram Instagram Insights,


              Engagement                                                                                           Facebook events manager and personal phone calls.



              Strategies and
                                                                                                                   The best approach is to research the current market and survey the

              Ideas                                                                                                program participants in the beginning to identify their chosen platform.


                                                                                                                    There will likely be more than one way they prefer to connect,

                                                                                                                   so it will be a diverse communications approach and plan.


                                                                                                                   This is true of email, social media, or any  other platform.





















                     Citizen Account Manager Project | Pamela Bhatia



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