Page 113 - Introduction to Tourism
P. 113

stowing the luggage in the trunk or elsewhere in

               the cab and be courteous at all times.

               Taxi  drivers  who  are  multilingual  are  highly

               desirable and, in fact, essential if tourism is to be

               an  important  element  of  the  economy  of  the


               location.  Training  taxi  drivers  in  foreign
               languages  should  be  no  more  difficult  than


               training  tourist  guides  or  front  -desk  clerks.
               Where  taxi  drivers  have  no  foreign  language


               ability,  hotels  may  provide  written  directions  for
               the  tourist  to  give  to  the  driver  concerning  the


               destination and the return to the hotel at the end

               of the excursion.



               SPIRIT  OF  HOSPITALITY  AND  CULTURAL

               RESOURCES

               The  development  of  hospitality  resources  is

               perhaps the most important factor in tourism. The

               fi  nest  physical  facilities  will  be  worthless  if  the

               tourist feels unwelcome.

               For  example,  we  suggest  having  a  welcoming

               sign  and  a  special  reception  area  for visitors at

               airports  and  other  entry  points.  A  favorable











               113
   108   109   110   111   112   113   114   115   116   117   118