Page 115 - Introduction to Tourism

Activities Tourists Enjoy Most

One of the most important functions of a tourism

promotion organization is to ascertain what

activities visitors would enjoy. When substantial

data are accumulated, the findings should be

reported to those who accommodate and
entertain. Thus, they are guided into

more successful methods and programs.
The best method of obtaining this information is

by interviewing both the visitors and their hosts.
Questionnaires can also be placed in guests ’

rooms. Public contact employees can be

instructed to inquire politely as to guests’

interests and entertainment

preferences. Careful recording and thorough

analysis of these data will result in findings of real

value. When those responsible for attracting and

hosting visitors provide the requested

entertainment activities, the community will likely

be a preferred destination area. There is no

better advertising than a satisfied visitor .

Shopping

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