Page 119 - Introduction to Tourism

with costs. If the shopkeeper resorts to unethical

methods of selling, such as deception, selling

imitation goods or products of inferior quality,

refusing to exchange damaged goods, or

shortchanging or short - weighting, the seller is

hurting the tourist trade and should be
prosecuted by local authorities.

Entertainment, Recreation, and Other Activities

The recreation and other activities engaged in by
tourists at their destination comprise a major

component of tourism. Thus, considerable

thought and effort should be devoted to the type

of activities that visitors are likely to enjoy.

Entertainment

The most satisfying entertainment for visitors is

native to the area. In any country, there are

expressions of the culture in the music, dance,

drama, poetry, literature, motion pictures,

television, ceremonies, festivals, exhibits, shows,

meetings, food and beverage services, and tours

(or local excursions) that portray the best the

area has to offer.

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