Page 121 - Introduction to Tourism

valuable method of distributing information.

These newspapers or bulletins are presently

provided in popular vacation destination areas,

such as Miami Beach and Honolulu, but the idea

is not widespread. In metropolitan centers, a

weekly magazine is normally provided to hotel
guests to give current information on

entertainment, recreational, and cultural
opportunities in the city.

Special Events
Entertainment can be provided very effectively as

a special promotional event to attract visitors

during an off - season. One of the best examples

of this is Aloha Festivals, which was inaugurated

in Hawaii as Aloha Week in the mid - 1940s to

bolster tourist traffic in the fall. This festival is

enthusiastically supported by local tourism

interests and is very successful in attracting

tourists. Musicians, dancers, exhibits, floral

displays, and special programs are assembled

and give the visitor an unusual opportunity to

enjoy the beauty and excitement of cultural

expression that this state offers. Once created,

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