Page 118 - Introduction to Tourism
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should also take the time to explain the value of
the item and relate something of its history that
would be otherwise unknown to the purchaser.
Of course, this information
should be accurate and truthful.
Salespersons must have sufficient language
ability to conduct conversations with the visitors.
The most common language is English, but a
knowledge of other languages
that are commonly spoken by tourists who visit a
particular area is a necessary qualification of
clerks who serve these visitors. Salespersons
must be patient and understanding and try to
help the prospective purchaser cheerfully at all
times.
Prices and Unethical Practices
One of the most important considerations in
shopping is the pricing of the goods.
Probably resented more than any other single
factor of tourism is higher prices for tourists than
for local residents. Because many shoppers
compare prices from one store to another, prices
should be as consistent as possible and in line
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