Page 117 - Introduction to Tourism

shops are exquisitely furnished and stocked, the

tourist is attracted to the shop and is more likely

to make purchases.

Native Marketplaces

Another shopping experience concerns the local

market or so - called native marketplace. Such
areas are rich in ethnicity and have much local

color. They are popular with visitors, even though
the visitor may not understand the language and

may have trouble making a purchase. Although
many persons in native shopping places do not

understand any foreign languages, the sign

language of bargaining is fairly universal.

Shops and Clerks

Shopkeepers and clerks themselves should be

amiable and courteous. Furthermore, the

shopkeeper should not be so anxious to close a

sale that the tourist is pressured.

A tourist who is courteously served in a store and

who makes a good purchase will tell friends back

home. Thus, future business can be developed in

this way. Salespeople

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