Page 114 - Introduction to Tourism

attitude toward the visitor can be created through

programs of public information and propaganda.

Public relations and publicity designed to

convince local citizens of the importance of

tourism are helpful.

Courses at tourist hospitality schools for all
persons who have direct contact with visitors are

useful. In these schools, store clerks, gasoline
station attendants, hotel clerks, and other

persons who are directly in contact with the
visitor are given indoctrination on the importance

of tourism to their community and are taught the

location of important points of interest. Other

parts of the program include the importance of

appearance and good grooming, greeting of

visitors, providing information, and being helpful,

gracious, friendly, and cooperative.

Cultural programs such as “ Meet the Danes ”

(home visitation arrangements) help greatly in

this respect. Adequate training of personnel by

tourist hospitality businesses can also create the

desired hospitable attitude.

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