Page 120 - Introduction to Tourism

Not all forms of entertainment can be

successfully described or illustrated in tourist

promotional literature. One of the best ways to

bring these entertainment opportunities to the

attention of the visitor is with a social director

whose desk is in the lobby of hotels, resorts, and
other forms of accommodation so that the visitor

can readily find out what is going on and make
arrangements to attend. In European hotels, this

desk is traditionally staffed by the concierge, who
provides an amazing amount of information

concerning all types of entertainment and

activities available.

An appropriate substitute is a knowledgeable

person at the front desk to provide information

concerning recreation and entertainment.

Bulletin board displays or posters and verbal

announcements of outstanding events made in

the dining room or other areas where guests

gather can also provide entertainment

information. A local newspaper that features

articles concerning everyday as well as special

entertainment events and opportunities is a

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