Page 10 - APPD_Something's_Brewing_July_Aug'24

Something's Brewing Partner
Over the past few years, cold brew
Cold Brew Evolution
coffee has transitioned from a niche
product to a mainstream favourite.
Where once it was simply a standalone
drink, cold brew coffee is now a key cocktail
component. It is frequently used as a
culinary ingredient, a popular on-the-go
cold drink sold in cans, and bottles.
Additionally, it is sold in kits and
concentrates making it a popular beverage
in cafes and restaurants.
Several factors have contributed to this,
not least the global growth in cold drink
sales. Cold beverages now represent 75%
of Starbucks’ U.S. beverage sales with the
surge driven by cold espresso drinks and
innovations like cold foam. The global
outreach of social media has been a
powerful tool in the promotion of cold
brew.
Health Benefits and Consumer
Trends
Health-conscious consumers are drawn to
cold brew for several reasons. The slower
extraction methods produce coffee that is
less acidic and naturally sweeter than
traditional hot coffee, offering a healthier
alternative to sugary iced coffees. Cold
brew coffee has even found a niche as a
fitness drink, favoured for its smoother
taste and performance-enhancing benefits.
Social Media Influence
Social media has been a powerful tool in
promoting cold brew coffee. Instagram and
other platforms are filled with aesthetically
pleasing images of cold brew, attracting a
younger audience. Coffee culture events
and festivals in the UK also showcase cold
brew, helping to cement its place in the
market.
www.beveragestandardsassociation.co.uk
BSA Member
Advancements in
Brewing Techniques
Advancements in brewing
techniques and equipment have
made cold brew easier to
produce on a larger scale and are
driving growth in the sector.
Where once the only option was
the immersion method - typically
taking around 12 hours to
produce a batch of cold brew -
and pioneered by leading brands
such as Toddy and Hario, newer
technology is now playing a
significant role. Faster methods
for large-scale production are
now available and cold brew can
be produced in in just 45
minutes.
Jaguar Espresso Systems
supplies a range of equipment
for cold brew to the U.K. coffee
trade. This includes the
traditional Toddy immersion
method brewers for commercial
and home use and the smaller
brewers by Japanese brewing
experts Hario. Make no mistake
they produce great cold brew.
JULY/AUGUST. 2024 | ISSUE 37
TODDY Immersion brewer