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BREW TIME

Take time out to get in the know at what is happening
in the hot beverages market

BRITA, “Making tennis
tournament history"

We’ve joined forces with the LTA to make history,
becoming their official water partner and the first non-
single-use water brand to sponsor British tennis.
By replacing the LTA’s previous long-standing single-
use water sponsor, together we are taking an
important step in making single-use bottled water a
thing of the past.
We’re on a mission to show everyone that big sporting events don’t have to
mean plastic waste – by simply switching from single-use bottled water to
BRITA water, it’s possible to be kinder to the planet, without compromising
on quality, experience, and, most importantly, taste.
We’ll be participating across four of the LTA’s major tournaments this
summer, supplying sustainable water solutions via BRITA water dispensers
and reusable bottles, on courts and stands.
Thanks to this partnership, we’ll be preventing the use of over 100,000
single-use plastic bottles across the four tournaments.
That’s Game, Set, Match if you ask us! OPINION – WHY SPECIALTY
COFFEE SHOPS CAN’T
A Look at the EUROPEAN AFFORD TO TRADE ON
BRANDED COFFEE SHOP MARKET PRESTIGE ALONE
2024 With beverage quality steadily rising in an increasingly

competitive coffee shop market, specialty operators must
World Coffee Project Café Europe2024 report shows move with the times to meet consumer expectations on
that the total European branded coffee shop market service and choice, says Camilla Morgan
grew 3.3% to reach 45,008 stores over the last 12
months, with 33 out of 40 major markets achieving net The sustained appeal and growth of coffee shops around
outlet growth amid a challenging economic backdrop. the world serve as compelling proof of the industry’s
5THWAVE delves into the vital statistics shaping adaptability, innovation, and consistent ability to deliver
business of coffee in this diverse market for the year ahead on ever-changing consumer preferences.
Having attended every edition of The London Coffee
1 ECONOMIC CHALLENGES CONSTRAIN GROWTH Festival to date, I’ve witnessed first-hand how coffee
World Coffee Portal’s Project CaféEurope 2024 report shows the vast businesses have evolved their approach to customer
majority of European branded coffee shop markets achieved outlet growth engagement while anticipating and shaping future
over the last 12 months despite many operators grappling with high preferences.
operating costs and low consumer confidence.
As inflationary pressures have eased, 62% of European industry leaders Gone are the days when the allure of exclusivity and
surveyed by World Coffee Portal indicated positive trading – a 4% year-on- pretty latte art could sustain a specialty coffee shop alone.
year rise. Major markets, including the UK, Russia, France and Turkey all In today’s market, the mass availability of high-quality
achieved single-digit outlet growth. Remarkably, Ukraine achieved double- coffee has levelled the playing field, compelling
digit outlet growth despite Russia’s ongoing invasion. Germany was the businesses to engage with customers through innovative
largest market to contract by outlets, while Greece saw a low single-digit technology and creative engagement strategies. In this JULY/AUGUST. 2024 | ISSUE 37
decline in store number. complex and challenging climate, delivering exceptional
You can read the full article here. hospitality experiences is now the key to success.
Camilla Morgan is passionate about delivering
exceptional coffee solutions and has more than 14 years
of experience in the coffee industry. Having held senior
roles at Union Hand Roasted Coffee, Melitta Professional,
and Victoria Arduino, Morgan is currently Head of
Business Development & Customer Relationships at
Eversys.
www.beveragestandardsassociation.co.uk