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BSA Member
Coffee shops have always played a vital role in This year’s
Grounds for Innovation 2024
supporting creativity and innovation, but new competition promises
research reveals their important role in to be bigger and better
supporting communities. Cafés were crowned than ever and will be
as the epicentre of community cohesion, with judged by a
38% of respondents identifying them as the distinguished panel of
place where they feel the strongest sense of industry experts,
belonging. This surpasses other contenders including luminaries

such as pubs (22%) and independent shops such as Fi O'Brien, Co-
(7%), reaffirming the pivotal role that coffee Founder of Girls Who
shops play in nurturing social connections. Grind Coffee, Howey
Gill (Head of Coffee at
The research found that coffee shops add Grind), James and
immense value to the high street, acting as Laura, Directors of

places where people can stop for a treat (72%) Wogan Coffee, Alex
and have a break from their working day (32%). Bell, Editor of Café Life
and award-winning
But what is it that makes someone choose one
coffee shop over another? barista Ben Lewis.

Great coffee(60%)
The top three coffee
shops selected as the
A convenient location to get coffee (47%)
most innovative and
inspiring will each win
Good value for money coffee (26%) a PURITY C iQ filter, the
world’s first data-
A quarter (24%) would be more likely to driven intelligent
visit a café or coffee shop that is tailored filtration system

to their hobbies
designed for cafés to
Almost half (45%) of people would be help deliver
more likely to visit a coffee shop if it consistently great
hosted interactive events. tasting coffee.

To celebrate the creativity and commitment To find out more and enter
to providing consumers with unparalleled visit:
experiences, BRITA Professional, the leading https://www.brita.co.uk/gro
expert in water filtration and provider of the unds-of-innovation-2024
best water for the best cup of coffee for
over 50 years, is launching its Grounds of
Innovation 2024 competition for a second
year. The competition seeks to find the MARCH/APRIL. 2024 | ISSUE 35
most innovative coffee shops across the UK Granville Way, BICESTER,
and invites entries (nominations are open Oxfordshire, OX26 4JT
until the 20th July). www.brita.co.uk

www.beveragestandardsassociation.co.uk