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Top Women in Real Estate

hundreds of agents and talked to online reviews and search engine approached by agents who wanted to take it and help them grow as
them every day.” placement and then spice it all up more services, but my hands were much as they want to grow.”
Today, Erica uses her com- with quarterly ‘wow’ pieces. It’s a tied. I created Sparkling Market- Sparkling Marketing, Inc.,
bined experience in real estate and comprehensive marketing system ing because I knew there was a a full-service marketing agency
home loans to deliver unparalleled that starts with a strategy.” strong demand and that I had the located in San Diego County, does
service to a niche market. She is For entrepreneurs, it often experience to deliver the results branding, websites, social media,
passionate and utterly committed becomes difficult to both do your clients want.” print and digital marketing. Most
to high quality work. Everything job, and properly promote your Erica loves helping her clients importantly, they pull all of the
created by Sparkling Marketing, business. This is where Erica create marketing systems that pieces together into a comprehen-
Inc. is both beautiful and effective. comes in. It is easy enough to are sustainable and give them an sive system with clear goals and
One characteristic of our find Marketing or PR firms to independent source of business, direction.
“Top Women in Real Estate” is help advertise your business, but no matter where they hang their “We help clients reach goals
how much they care about what finding a firm that is both great at license. Erica and her team help that they couldn't achieve on
they are doing and how much marketing, and also understands clients build their own brand and their own. We take a proactive
they want to help people attain approach, focusing on building a
their dreams. With the pressure of good foundation, not just buying
meeting the needs of their clients, random ads each month and
real estate agents should not even spending money. We also make
think about attempting to handle sure that everything we do is DRE
the complex area of marketing compliant, and in line with their
their business, especially when specific brokerage’s marketing
they can turn this task over to requirements, taking that burden
Erica Vautier and her incredible off our clients.”
company Sparkling Marketing, Erica adds, “How an agent
Inc. represents themselves to their
“I have a lot respect for Real- clients is critical in such a com-
tors and Loan Originators. They petitive field. This is a relationship
don’t always get the credit they business. Agents and loan officers
deserve. The people that I work must face the fact that they are
with are professional. They are all selling the same houses, in the
hardworking. They're investing in same neighborhoods with the
themselves. They have business same rates and the same loans.
plans and coaches and are smart I have to make my clients stand
professionals. There are some Photos courtesy of Erica Vautier out by finding what makes them
really smart people working in the sparkle, what makes them unique
San Diego Real Estate market.” and putting that right in front of
Erica runs a unique business. the consumer in a way that they
Sparkling Marketing, Inc. is one can understand and see the value
of just a few real estate marketing that it brings to them.”
companies that offers end-to-end For more information, and to
services. Their team includes the nuances of the Real Estate their own pipelines for business give your business the Sparkle it’s
experts in brand strategy, creative market makes all the difference. with streamlined systems for been missing, contact Erica at:
direction, digital marketing, video Erica recognized there was a void follow up that keep them on track
marketing, graphic, design, web in the marketplace for full-service and makes them more successful. ERICA VAUTIER
development and photography. real estate marketing and created Erica also loves the freedom SPARKLING MARKETING, INC.
“Our marketing philosophy Sparkling Marketing, Inc. to give that owning her own business 858.254.7164
is centered around quality and Realtors and Loan Originators a allows. "No one can come between Sparkling.Marketing
personalized campaigns. We get one-stop-shop to effectively grow me and my clients and our success, Erica@Sparkling.Marketing
to know our clients and discover their business. we can take it as far as we want
what makes them sparkle. We “I loved working for Wind-
build brands, showcase our clients ermere and Samuel Scott. The
uniqueness online, engage people challenge was that I could only Website: https://sparkling.marketing/
through thoughtful social media, work with real estate professionals Email: everyone@sparkling.marketing
create compelling value ads to in- who joined our company or were Book Appointment: http://sparkling.marketing/appointments/
crease digital signups, consistently sending us business. I knew that LinkedIn: https://www.linkedin.com/in/ericavautier
follow up with contacts through what I was doing was needed on Instagram: https://www.instagram.com/sparklingmarketing/
email campaigns, strengthen a wider scale. I was constantly Facebook: https://www.facebook.com/sparklingmarketing

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