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ixCHAPTER XContentsIn the Last Moments by Kim Walsh Phillips. . . . . . xvA Lot Has Changed . . . March 3, 2015, xixIntroduction . . . . . . . . . . . . . . . . . . .xxiWhy Would I Write a Book About Social Media and More Important, Why Should You Read It? by Dan Kennedy, xxiData Speaks Louder Than Beliefs by Kim Walsh Phillips, xxv#NoBSsm Social Takeaways, xxxCHAPTER 1In Search of Something Better. . . . . . . . . .1How to Find Profit in an Unprofitable World by Dan Kennedy, 1From In Desperate Need to In-Demand by Kim Walsh Phillips, 10