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x NO B.S. Guide to Direct Response Social Media Marketing CONTENTS#NoBSsm Social Takeaways, 14CHAPTER 2Social Media Is Not Marketing . . . . . . . . 15Media Is Not Marketing by Dan Kennedy, 15Breakthrough Moments by Kim Walsh Phillips, 22#NoBSsm Social Takeaways, 29CHAPTER 3From the Bottom Up, Direct Response . . . . 31Six Direct-Response Marketing Principles that Have to be Applied to Social Media Marketing or You Might As Well Set Your Money on Fire (As Most Companies Do) by Kim Walsh Phillips, 31The Importance of Creating Your Unique Selling Proposition by Dan Kennedy, 40#NoBSsm Social Takeaways, 47CHAPTER 4It%u2019s Not All About You. Or Is It? . . . . . . . . 49The Most Powerful Marketing Tactic (per Google) by Dan Kennedy, 49How to Create Celebrity Status and Why You Should by Kim Walsh Phillips, 51#NoBSsm Social Takeaways, 61 CHAPTER 5What Is Your Niche? . . . . . . . . . . . . . . 63Niche Marketing by Dan Kennedy, 63Be a Magnet to Your Target Customers by Kim Walsh Phillips, 65You Can%u2019t Always Get What You Want, But You Can Give Them What They Want by Kim Walsh Phillips, 79Survey Your Best Customers by Kim Walsh Phillips, 80