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NO B.S. Guide to Direct Response Social Media Marketing xiCONTENTS#NoBSsm Social Takeaways, 84CHAPTER 6Magnetic Leads by Kim Walsh Phillips . . . . . . . 85How to Quickly Create an Effective Lead Magnet, 85Get Your Target Market to Opt-In, 96#NoBSsm Social Takeaways, 98CHAPTER 7Fill Your Funnel by Kim Walsh Phillips . . . . . . . . 99Launching Your Offer, 99#NoBSsm Social Takeaways, 137CHAPTER 8Scaling Results with Paid Ads by Kelly LeMay . 139Side Note from Kim, 139#NoBSsm Social Takeaways, 150CHAPTER 9From LinkedIn to Sale . . . . . . . . . . . . 151Side Note from Kim, 151How to Book High-End Sales Appointments from Social Media by Josh Turner, 152#NoBSsm Social Takeaways, 168 CHAPTER 10The Magical World of Email . . . . . . . . . 169The Monetizing Magic, Crafting Effective Emails by Kim Walsh Phillips, 169What Disney VIP Treatment Can Teach You about Email Marketing by Dan Kennedy, 182#NoBSsm Social Takeaways, 185CHAPTER 11Engaging Online: What to Post About