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NO B.S. Guide to Direct Response Social Media Marketing xiiiCONTENTS by Kim Walsh Phillips . . . . . . . . . . . . . . . 291Testing, Testing, 1, 2, 3: The Number-One Way to Prevent Wasted Marketing Dollars, 291#NoBSsm Social Takeaways, 300CHAPTER 16Up-Leveling Your Social Media by Kim Walsh Phillips . . . . . . . . . . . . . . . 301Five Ways to Grow Your List for FREE (Before Spending a Dime on Advertising), 301How to Run a 72-Hour Buzz Campaign, 304#NoBSsm Social Takeaways, 312CHAPTER 17The Big Picture . . . . . . . . . . . . . . . . 313Reaching More People by Kim Walsh Phillips, 313The Trouble with Trending by Dan Kennedy, 316#NoBSsm Social Takeaways, 321BONUS CHAPTERHow to Multiply Your Results with One Post by Kim Walsh Phillips. . . . . . . 323#NoBSsm Social Takeaways, 326About the Authors . . . . . . . . . . . . . . 327Index . . . . . . . . . . . . . . . . . . . . . 331
