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NO B.S. Time Management for Entrepreneurs 37CHAPTER 3 / HOW TO DRIVE A STAKE THROUGH THE HEARTS OF THE TIME VAMPIRES OUT TO SUCK YOU DRYtheir talent or improve their organization.%u2014Sir Alex Ferguson, the most successful British football manager/coach of all time, including from 1986%u20131999 at Manchester United, winning 49 championships, Author of Leading, with Sir Michael Moritz, Chairman, Sequoia CapitalBeing the Unreasonable ManHere is how a quintessential Unreasonable Man communicates, in this case with his staff, with hypersensitivity about urgency and speed. This is an actual August 15, 1959, internal memo from legendary advertising agency leader David Ogilvy, the day he temporarily assumed additional duties on the departure of a key executive:In my new role as Copy Chief, it will be necessary for me to know more about the talents of our copywriters than I know now. Please let me see%u2014in proof or layout form%u2014the six best advertisements you have produced since joining Ogilvy, Benson & Mather, and the three best that you had produced in your previous incarnations, if any.I would like these on my desk before tomorrow evening.David Ogilvy
