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NO B.S. Direct Marketing 63CHAPTER 4 / NO FREELOADERS ALLOWED Resource Alert! Right about now, it may occur to you that the level of complexity in the multi-step, multimedia marketing and follow-up campaigns and tracking I%u2019m suggesting is beyond your capabilities%u2014and you may be right! But you do not need to remain hobbled; there is help to be had. There are marketing system automation experts, services, and SOFTWARE%u0003SPECIlCALLY%u0003FACILITATING%u0003ALL%u0003THIS%u0003FOR%u0003SMALL%u0003BUSINESS%u0003OWNERS%u000e%u0003I recommend investigating:www.magneticmarketing.com www.clickfunnels.comwww.magneticmarketingchallenge.comInterview With Rick Cesari: Brand-Building by Direct MarketingRick Cesari is the author of a must-read book on Direct Marketing, BUY NOW: Creative Marketing That Gets Customers to Respond to You and to Your Product, based on his extraordinary experience bringing products like the Juiceman, the Sonic Toothbrush, and the George Foreman Grill to market.DAN KENNEDY: Monster successes like those you%u2019ve shepherded never begin that way. They begin with proving we have something to sell and proving we can craft a message that people will respond
