Page 27 - Pure Coaching Magazine - Issue 1
P. 27
I was very lucky to attend the Pure Coaching I’m lucky to have a wide variety of clients on
course back in 2014 and the principles and my roster; from an events planner to a
insight learnt there, I still use when running my therapist; a small business campaign head to
business today. The course was hugely an ethical fashion brand, all with varied
insightful and being guided by both Carole budgets, visions but definitely a lot of
Ann and Lou Hamilton was hugely creativity.
enlightening and even though I’m not
traditionally a coach, I find myself asking I work with them on a variety of things
coaching questions and applying coaching including creating their brand bibles,
logic constantly; I couldn’t run my business understanding their target audiences, running
without it. their social media, blog and newsletter
channels, engaging with press and securing
I’m Karen Campbell and I run my own coverage as well as running great events.
marketing, branding and events company; There’s nothing better than really immersing
Karen Campbell Marketing and I work with a yourself in a brand and identifying marketing
number of clients on their marketing opportunities that hugely benefits and grows
strategies to bring their brands to life to their business.
target audiences in line with their commercial
goals and visions.
With the rise of digital marketing and video, I
have to ensure I am up to date with the latest
I made the leap to run my own business full- developments, but I truly believe that there is
time only eight months ago having worked in nothing better than face-to-face interaction. I
senior marketing roles for more than ten years. regularly speak at events and, along with
I got to the point where I was sick of lining Carole Ann, am proud to say we have
corporate pockets and a bit frustrated at not launched Spark – a new business networking
having full control of brand outlay, so I bit the event in the heart of London. This is just one
bullet and focussed on the business that I’d example of the power of Pure Coaching – you
been running in my spare time, full time. never know who you’re going to meet and
what opportunities will present themselves.
To say it’s been hard is an understatement – it
is probably the hardest thing I’ve done, but
also the most rewarding. I love nothing more
that working with my clients to really
understand their brand and to help grow and
develop in the way they desire.
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