Page 28 - Pure Coaching Magazine - Issue 1

Marketing tips for business owners:

1. Know your offer
Sounds obvious but it is crucial to define your
message.

2. Define your target audience
Building a clear customer profile is a key
insight into your brand and defines your
marketing strategy.

3. Stand out when trying to reach them
Your customers - both existing and potential -
like interesting and engaging content so think
about how you can create the right material
and where you can get it seen.

4. Know the power of social media
Social media is a free avenue to showcase
your offering and define your brand identity
for your audience.

5. Be an authority
Really immerse yourself in your industry and
get to know your brand stablemates and
everything you can about your product /
service and make sure you shout about it! Karen started her own marketing, branding
and events business three years ago and
works with an array of brands including
Glastonbury, Small Business Saturday, D.A.D
and Standard Issue, as well as a large number
of smaller businesses on their marketing,
branding and event needs.

She is a public speaker and regularly speaks
on a range of marketing topics and has
hosted events at The School of Life, founded
the Brand Beautiful workshop series for
Originally from the north, Karen trained to be business owners and co-founded business
journalist and went on to write for the Metro networking event, Spark. She sits on the board
newspaper and then edit a fashion trade of the BelEve charity and is trying to get her
magazine. In 2008, she made the leap from first book written!
journalism to marketing and moved to
www.karencampbellmarketing.com
London, working for brands including Diesel,
Fenchurch and PRS for Music.

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