Page 19 - Women's Soccer Scene Issue No.6 2022-23

Leicester City FC Women is delighted to welcome DUNKIN' on board as an Official Partner of
the team for the 2022-23 Barclays Women's Super League season.
The Foxes are now in their second season in the top flight of women’s football and can now
count on the support of DUNKIN', who are on a mission to energise the UK with great tasting
coffee and donuts.
Following the incredible success of the Lionesses in the summer’s European
Championships, women’s football continues to grow with record attendances, audiences and
participation seen regularly.
The exciting new partnership with DUNKIN', who now have 26 locations throughout the
UK and are available on most major delivery platforms, will have increased visibility at King
Power Stadium for LCFC Women fixtures - which are played in front of a rapidly expanding TV
audience around the world.
Leicester City Head of Partnerships, Harj Hir said: “It’s fantastic news for us to be able to
welcome DUNKIN' as a new partner with LCFC Women at a time of significant growth for the
women’s game and we look forward to developing that connection at matches and events over
the coming season.”
Marketing & Digital Lead at DUNKIN', Alan Ali said: "At DUNKIN' we believe that positive
energy makes the world go round. This new partnership with LCFC Women is sure to bring a
boost to the team and the fans, and we're excited to share sweet moments with you all over the
new season."

UEFA is proud to announce that EA SPORTS has signed a multi-year partnership to become a
partner of UEFA Women’s Football. The deal will see the video game maker include the UEFA
Women’s Champions League in-game, as well as supporting UEFA's football marketing platform
Together #WePlayStrong, which is aimed at getting more girls and women to play football.
As part of the announcement, the UEFA Women’s Champions League will now feature in
EA SPORTS FIFA 23, with the knockout stages of this year’s competition becoming available on
the platform in early 2023.
Nadine Kessler, UEFA’s chief of women’s football said: “We are delighted that EA SPORTS
has chosen to become a UEFA Women’s Football partner and we are looking forward to working
closely over the coming years as they share our ambition to make the women’s game even
stronger and take it to new heights.
“We are also thrilled to see the UEFA Women’s Champions League being integrated into EA
SPORTS FIFA 23. It feels like a natural fit for the world’s best women’s club competition to be
part of the world’s leading football simulation game. This is another major step in the women’s
game and an ideal additional platform for the female athletes contributing to its success.”
Andrea Hopelain, SVP Brand, EA SPORTS added: “We’re delighted to expand our
partnership with UEFA, enabling fans to play with their favourite UEFA Women’s Champions
League clubs in FIFA 23. EA SPORTS is at the epicentre of global football fandom and this
partnership reinforces our dedication to showcase top talent from across the globe, our
unrivalled authenticity, and our commitment to be change makers of the future of the sport.”
EA SPORTS also unveiled their new ‘Starting XI Fund’, an Accelerator Fund for Women’s
Football that is designed to grow the game moving forward. To jumpstart the fund, EA SPORTS
has committed an $11M investment, which will incorporate in-game, league, club and athlete
investments to continue elevating the women’s game. EA SPORTS also announced that
beginning in 2023, it will fund a women’s football internship program with each new and
existing women’s league partner, designed to inspire and empower young females from diverse
backgrounds to become involved in the world of football.
EA SPORTS becomes UEFA Women’s Football’s ninth partner, alongside, Euronics,
Grifols, Heineken, Just Eat Takeaway, PepsiCo, Visa, adidas and Hublot.
news@womenssoccerscene.co.uk