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                  236                               Corporate Finance                      BRILLIANT’S


                  of various parties like the directors, employees,  EH$ {ddmXmñnX _wÔm ~Z gH$Vm h¡Ÿ& eo`ahmoëS>g© Ho$ _Ü`
                  shareholders,  debenture  holders,  lending  ^r _V^oX hmo gH$Vm h¡ Š`m|{H$ do ^r {d{^Þ BÝH$_ J«wßg
                  institutions etc. Even among the shareholders,
                  there may be conflict as they may belong to  go gå~ÝY aIVo h¢Ÿ& Ohm± Hw$N> ao½`yca BZH$_ _| é{M
                  different income groups. While some may be  aIVo h¢ VWm AÝ` H¡${nQ>c E{à{gEeZ Ed§ H¡${nQ>c
                  interested  in  regular income,  others may  be  JoÝg _| ê${M aIVo h¢Ÿ& `Ú{n, {S>{dS>oÝS> nm°{bgr H$m
                  interested in capital appreciation and capital
                  gains. Hence, formulation of dividend policy is  à{VnmXZ EH$ O{Q>c {ZU©` h¡Ÿ& BgHo$ {cE {d{^Þ VËdm|
                  a complex decision. It needs careful conside-  na Ü`mZnyd©H$ {dMma H$aZm Amdí`H$ h¡Ÿ& hmcm§{H$, `h
                  ration of various factors. One thing, however,  {ZpíMV h¡ {H$ EH$ AënH$m{cH$ AàmoM Ho$ ~Om` {S>{dS>oÝS>
                  is certain that instead of an adhoc approach, it
                  is more desirable to follow a reasonably long-  go g§~§{YV EH$ C{MV bm±J-Q>_© nm°{bgr H$m nmcZ H$aZm
                  term policy regarding dividends.            Á`mXm dm§N>Zr` h¡Ÿ&
                  Why do Companies Pay Dividends?             H$ånZrO {S>{dS>oÝS> H$m ^wJVmZ Š`m| H$aVr h¡?
                      Since the principal objective of corporate  My§{H$ H$m°nm}aoQ> \$m`ZopÝe`c _¡ZoO_oÝQ> H$m _w»` CÔoí`
                  financial  management  is  to  maximize  the  B{ŠdQ>r eo`g© H$s _mH}$Q> d¡ë`y H$mo CÀMV_ H$aZm h¡Ÿ&
                  market value of equity shares, the key question
                  of  interest to  us is:  Why  do companies  pay  naÝVw, àíZ `h CR>Vm h¡ {H$ H$ånZrO {S>{dS>oÝS> H$m
                  dividends?                                  ^wJVmZ Š`m| H$aVr h¡?
                      Following  are  the  obvious  reasons  of   {S>{dS>oÝS> ^wJVmZ Ho$ gwñnï> H$maU {ZåZ{c{IV h¡:
                  paying dividends:
                      1.  Investor’s  Preference for  Dividends:  1. {S>{dS>oÝS> Ho$ {cE BZdoñQ>g© H$s àmW{_H$Vm:
                  Investors have preference for dividends due to  Hw$N> ì`mdhm[aH$ H$maUm| Ho$ H$maU BZdoñQ>g© H$s {S>{dS>oÝS
                  behavioural  reasons.  Individuals  often  lack  Ho$ {cE àmW{_H$Vm hmoVr h¡Ÿ& ì`{º$-{deof _| AŠga ñd-
                  self-control.  So  they  rely  on  rules  and  {Z`§ÌU H$m A^md hmoVm h¡Ÿ& Bg{cE do ê$ëg Ed§ àmoJ«måg
                  programmes which control their temptations.  na ^amogm H$aVo h¢ Omo BZHo$ narjU H$mo {Z`§{ÌV H$aVo h¢Ÿ&
                  In case of personal financial management also,  ng©Zc \$m`ZopÝe`c _¡ZoO_oÝQ> Ho$ Ho$g _| ^r ì`{º$ AnZo
                  individuals  like  to  protect  their  principal.  qà{gnc H$mo gwa[jV aIZm ng§X H$aVo h¢Ÿ& `Ú{n, `o
                  Hence, they prefer to receive dividend so that  {S>{dS>oÝS àmá H$aZm ng§X H$aVo h¢ Vm{H$ H¡${nQ>c gånyU©
                  the capital maintained is intact.           ê$n go _oZQ>oZ ahoŸ&
                      2. Information about Company Perform-       2. H$ånZr  Ho$ {ZînmXZ  Ed§ {ddaU-nÌ  H$s
                  ance and Prospectus: Management often has   OmZH$mar: _¡ZoO_o§Q> Ho$ nmg AŠga H$ånZr Ho$ {ddaU-
                  significant information about the prospectus  nÌ H$s _hËdnyU© OmZH$mar hmoVr h¡ naÝVw do Bgo BZdoñQ>g©
                  of company but they cannot (or prefer not to)  H$mo àH$Q> Zht H$a gH$Vo (`m ng§X Zht H$aVo)Ÿ& Bg Ho$g
                  disclose to investors. In such a case, dividend  _|, {S>{dS>oÝS>, H$ånZr Ho$ {ZînmXZ Ed§ {ddaU-nÌ H$m EH$
                  is a signal about performance and prospectus
                  of  company.  If  the  company  increases   g§Ho$VH$ h¡Ÿ& `{X H$ånZr {S>{dS>oÝS H$mo ~‹T>mVr h¡ Vmo `h
                  dividends, it suggests to the market that the  _mH}$Q> H$mo `h g§Ho$V XoVm h¡ {H$ H$ånZr H$s AnZr CnmO©Z-
                  company  is  confident  about  the  earning  j_Vm na ^amogm h¡ Ed§ dh ^{dî` _| ^r CÀMV_ {S>{dS>oÝS
                  capacity and it will be able to maintain higher  XoZo _| g_W© hmoJrŸ& `h _mH}$Q> Ho$ {cE EH$ gH$mamË_H$
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