Page 308 - TCDB combined Book
P. 308
Chapter 6 MANAGEMENT 287
Business Plan:
Service/Products:
Present status and background
Uses and Performance Record
Advantages, economic and other.
Market Place:
Existing/Future Markets Analysis.
Customer Benefits
Market Share and Potential
Competition
Trading Territory Analysis
Special/Target Markets
Sales methods and plan to meet goals and objectives
Sales/Selling:
Present/Future tactics and planned development
Resources and internal support available
Product/Service Warranties
Monitoring method for Sales Goal Objectives
