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resources for the formation of your agency, like
The Sales Forecasting Tool, are available at
www.oneagentsalliance.net.
D. A Path to Independence by SIAA CEO Matt
Masiello is an informative book that shows
how to evaluate your options if you are con-
sidering joining an agency network or Agency
Development Organization. You can download
a copy at www.siaa.net or www.oneagentsal-
liance.net.
E. The Strategic Coach® coaching program for
entrepreneurs is an outstanding program
for entrepreneurs of all kinds, including
insurance agency founders. Membership is
income-qualified, and while you may not be
eligible at the beginning of your business,
Strategic Coach® offers many useful articles,
blogs, and podcasts that you will find helpful.
For more information go to their website at
www.strategiccoach.com.

F. The E Myth by Michael Gerber. This is a
foundational book every businessperson and
entrepreneur ought to read. Are you building a
business or a job?

G. In a companion book, The E Myth for Insurance
Stores, Gerber expands the E Myth to practical
ideas for building an insurance agency. Along
with the book you’re now reading, I think is
one of the most helpful that you could take the
time to read.
H. The Road Less Stupid by Keith Cunningham.
This is one of the most honest and useful books