Page 25 - CALIFORNIA WOMAN - SPRING EDITION 2023 with all FORMS
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✓ Use Your Newsletter as a Retention Tool
Publish a monthly newsletter keeping all members informed – especially those unable
to come to a meeting.
Recognize member achievements and volunteer activities. Thank member contribu-
tions.
Run a regular column advertising Business and Professional Women’s membership ben-
efits.
Send your newsletter to lapsed members for at least six months to encourage them to
attend an upcoming program or event and to encourage renewal.
When a member does renew, send them a thank you along with the Club’s plans for
the next year. Invite them to join a committee.
If a membership has expired follow-up with a phone call asking them why they have
not renewed and how could the Club benefit them?
Trudy Waldroop
Membership Chair 2022-23
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