Page 85 - Sorcha Mathews

Game

Plan Goal Ac�on Measurement Evalua�on

Create awareness of Adver�sing 60% Brand Awareness Quan�ta�ve Research
BROGG Shoes and
communicate its KBB Crea�ve:

‘Eco-Friendly’

Media:

Video Campaign
Social Media

Campaign
Goal Ac�on Measurement Evalua�on
Drive understanding Paid Media 20,000 sales Analy�cs

of BROGG Shoes and conversions
associated benefits Search

Responsive display
retarge�ng of
website/ social visitors

Goal Ac�on Measurement Evalua�on

Generate online sales Paid Media 1,008 Sales Conversions Analy�cs
conversions
Research Ads
Responsive display

retarge�ng of
website/ social visitors