Page 80 - Sorcha Mathews
P. 80
Scale of Op ortunity
Market Size:
1,008,000 Children aged 0-14
Product value:
Shoe pack ( 1 sole, 3 up er shoes, 4 strings, 1 string guide, 2 clasps)....... average price €40
Market Value:
40,320,000
Projected Share for my concept:
30%
Route to Market:
Interna onal website in English & Pop Up shops
Year 2022 2023 2024
Market Volume 1.008m 1.010m 1.012m
Total Market Value 40,320,000 40,400,000 40,480,000
Market Share 10% 30% 80%
Sales Volume 100,800 300,300 809,600
Sales VAlue 4,032,000 12,012,000 32,384,000
