Page 79 - Sorcha Mathews
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Concept








                               Descrip on














                                       What is it?                                                                                 Target Audience:
                                       The BROGG Shoe is a two-part shoe                                                           The shoes are available for children and


                                       that al ows a child to move up shoe sizes                                                   their sizes range from us 3 (childrens) to
                                       without having to dispose of the whole                                                      us 7 (adults).


                                       shoe. Once a child outgrows the shoe the
                                       up er sec on is ap ropriately disposed

                                       of while the outsole is expanded and
                                                                                                                                   Main Advantages of BROGG Shoes :
                                         ed with a larger up er sec on.
                                                                                                                                   Reduced amount of shoe soles produced.

                                                                                                                                   Reduced cost of shoes for children.

                                                                                                                                   Usage of biodegradable, recycled and re-
                                        What problem does it solve?                                                                cycleable materials for a circular

                                        The BROGG Shoe reduces the amount                                                          economy.

                                        of  rub er soles ending up in land l

                                        while also making the up er shoe

                                        sustainable as it is composed of

                                        recycled, recycleable and biodebradable

                                        materials.

                                        The BROGG Shoes wil  also reduce the

                                        cost of buying new shoes for children

                                        every few months/ year.
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