Page 84 - Sorcha Mathews

Brand

Iden ty

Teal-

Modern, a rac ve Short, easy to

colour. remember name

Brand Name:

BROGGS ( b-rog-z)

Brand Name & Logo Ra onale:

BROGGS is a play on the irish word

for shoes which is Bróg. For the logo

the brand name is sur ounded by an

in nity symbol, represen ng the

circularity of the brands products. Overal natural,

earthy colours In nity symbol

Brand Iden ty:
represents

circularity
The brand iden ty re ects the Key
White background
Brand Bene t because it portrays
makes logo jump
circularity, in ova on and a ord-
and represents
ability.
cleanlines