Page 82 - Sorcha Mathews
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Target Customer
Understanding
Accepted customer beliefs about childrens shoes:
1. Consumers like to aunt brands when it comes to any kind of fashion.
2. They are in uenced by their child’s preferences when it comes to shoe style/ colour.
3. Consumors fe l go d about themselves and like to make it known to others when they
do/ purchase environmental y friendly things.
4. The idea of having to disasemble and reas emble the BROGG shoe when it is necesary to move up
a shoe size may se m tedious and not worth the has le.
5. Parents nd it frustra ng buying shoes for children so o en because they grow out of them so
quickly, it can fe l like money wasted.
Consumer Insight:
Parents want the best for their children and want to save me and money when it comes to shop ing
for them. Parents are also trying to do the right thing and purchase sustainable products when
they are a orable and prac cal, leaving a cleaner earth for their children.
Reasons to buy:
The shoes wil save you money in long term.
They are comfortable, easy to clean and easy to as emble.
Purchasing them means doing something go d for the environment.
