Page 81 - Sorcha Mathews
P. 81
Calcula on As ump ons
Number of children in Ireland (age 0-14)- 1,008,000
Go gle Trends ‘kids shoes’ search volume- 400,000 per an um
Average price per shoe pack- €40
Compe tor Review
Exis ng compe tors include brands like Sketchers, Nike, Converse, Clarks and Geox. While these com-
pe tors o er some shoes that are intricately decorated, vibrant and visual y ap ealing to children, the
environment isn’t taken into much considera on given that the majority of these shoes are made of
polymers glued together with li le thought for circularity. The end of life for these products is usual y
a land l , and it can take 30-40 years for the up er sec on to decompose, and 80+ years for rub er
soles to decompose.
The op ortunity BROGG shoes have in the market is to introduce a new, unheard of concept for a shoe
that wil cost consumors les and give them longer use than compe tor brands. It wil also encourage
the consumor to buy more eco-friendly products and make them fe l be er about themselves for
having done so.
