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3.1 Telling the Story
                                                                                       Designers must be proficient at telling stories.  Products should never be
                                                                                       designed in isolation and without context.  A story connects the user, the
                                                                                       task and the situation.  Communicating the context of a project offers         sketching styles
                                                                                       clarity and understanding to the problem area,  linking stakeholders and
                                                                                       the product environment.





                                                 Sketching Style


             There are many styles of sketching used by designers and learners are
             encouraged to explore styles in order to develop a personal style.
             Examine the styles of the masters.  Look to understand what defines their
             style and begin to emulate.











                                                                                                           Fig 3.2 Eoghan MacCormack Honours Degree Project 2018

                                                                                       When telling a story through sketching it is important to communicate
                                                                                       ideas in a visual way.  It should contain the salient points and relevant
                                                                                       images.  This style of sheet is generally used for wall mounted
                                                                                       assessments and should have impact.  During a presentation if there is a
                                                                                       need to talk or use hands to explain something, there is probably an
                                                                                       image missing.

                                                                                       3.2 Exploration Through Iteration


                                                                                       Designers pride themselves on exploring all avenues when working
                                                                                       through a problem.  This form of sketching is about capturing thought
                                         Fig 3.1 Lee Gaynor Honours Degree Project 2015  streams as quickly and as accurately as possible in a fashion that
                                                                                       communicates.  Clear line drawing is the recommended style.  It allows for
             This chapter contains samples of styles and approaches to sketching that   the addition of fine details and surface finishing.  Feathering, or multiple
             will help understand the essence of the SETU Design House Style and       lines can clutter a sketch and leave little room for detail.
             begin to implement it into sketching.

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