Page 36 - Jan Krueger

ACTIVE AGING - JAN KRÜGER MARKETING
INDUSTRIAL DESIGN

PRODUCT VIABILITY SCALE OF OPPORTUNITY IN EUROPE:

To determine if a product could be viable or not, it is
2022 2023 2024
necessary to estimate the scale of opportunity.
Market Volume 2.08 Million Users 2.08 Million Users 2.08 Million Users

Market Size Ireland: Total Market Value 416 Million € 416 Million € 416 Million €

- Average unit price of 200 € Market Share 1% 2% 4%

- 110.000 potential customers

- Potential market size of 22 million €
Sales Volume 20.800 20.800 41.600

- Projected market size Europe
Sales Value 4.16 Million € 4.16 Million € 8.32 Million €

- 20.8 Million potential customers

- Market size of 4.16 billion €

Market Value: Calculation Assumptions

With a 10% Market penetration: Ireland: 2.2 Million € / Europe: 416 Million € 1. Number of older people in Ireland (Age 70+ years old) – 426.331 (Source: TILDA & Census 2016)

2. Older people in Ireland who feel lonely and or socially isolated 26.3% (110.000 total)
Projected Share for “PAAR”:

3. Google Trends ‘online games for older people’ and similar search terms: Global Search Volume - 300,000 p.a.
Targeted share of 1%: Ireland: 22.000 € / Europe: 4.16 Million €
4. Average price per Unit (estimate) – 200 €

Route to Market 5. Penetration rate (estimate) for market value determination: 10%

Online E-Commerce Website and online/offline wholesalers/distributors