Page 12 - Georgia Markham

10. Project 12: Redesign Cookworks Hand Mixer Designs

Recurring Problems I want
Quantitative Data to fix in my Redesign

Major Problems- Controls/Visual Appearance

Below are 40 Argos Reviews of the
Cookworks handheld Mixer. They
are from both males and females ◊ Buttons are hard to use.
aged between 18-34. Here are also ◊ Base has to many holds.
a few of the comments they left.

Hard to control buttons Cable gets in the way

Average ◊ Turbo button gets in the way.
17%
Poor ◊ Turbo button is useless.
5%

Cord is too short Good mixer for those
learning to bake
Good
Excellent
Doesn’t look the 35% 43% Great for its price ◊ Colour makes it
most stylish
looks cheap.

Poor Average Good Excellent
Turbo button is useless Looks cheap

Minor Problem- Cable
It got 4 out of 5 stars overall. The comments that were left about ◊ Cord is to short.
the product were very similar to what the participants in my out ◊ Made for right-handed
of box experience said. There are recurring problems with this people only.
product. This knowledge helped me to decide what my `
redesign will be.