Page 7 - Georgia Markham

5. Project 12: Redesign Cookworks Hand Mixer Designs

Benchmark Board SWOT Analysis

I like how both
of these are stored.

◊ Beaters are to short.
◊ Well priced at €10.81. ◊ Heavy to hold.
◊ 200 Watts power. ◊ Materials used are cheap.
◊ 5 speeds and turbo function. ◊ Made for right-handed people.
The aesthetics ◊ Hard to put beaters in mixer.
I like the of this mixer ◊ Beaters are dishwasher safe.
colours and appeals to me. ◊ Simple to use. ◊ Not suitable for cooking in
materials ◊ 1-year guarantee. large quantities.
used. ◊ Casing scratches easily.
◊ Plug lead is too short.
◊ Very noisy.
Strenghts Weaknesses

Opportunities Threats
◊ Better quality
◊ It is sold in Argos, mixers on market.
which has a large ◊ Other handheld
customer base. mixers have more features.
◊ There is a need ◊ Some see cheap
for a product that is products as bad quality.
I like the shiny cheap and works well. ◊ If a well-known brand brings out
metallic finish. ◊ Few competitors can a mixer for a similar price.
match the price. ◊ Development in technology may
◊ It appeals to customers change the market beyond
Has a simplistic look. looking for simplicity. their capabilities
to adapt.

I like the combined
use of materials.

The style
appeals to me.